Apple’s iPhone Rocks the Cell Phone Industry
Apple seems to be a really important player on the cell phone market, although they have only one phone model: iPhone. But iPhone has so many innovations and so many discussions around it that there is probably no one that hasn’t heard of it. A survey realised by ChangeWave Alliance has revealed that there is a certain amount of excitement around the revolutionary cell phone Apple is going to release in June.
Nearly 1 in 10 people who responded to the survey (3,489 Alliance members) have expressed their will to buy an iPhone once it’s released. Another 7% say they are likely to buy the iPhone as a gift for someone else.
These are big numbers, especially when you consider the worldwide market for cell phones is around 1 billion and Apple’s goal is to get to 1% of that market in year one – which would mean selling about 10 million phones.
The top selling point of iPhone is the integration of iPod, Phone, Camera and Email/Internet capability in one, easy-to-use and feature-rich cell phone. This might just be the thing to help Apple reach its goal: taking over 1% of the cell phone market. iPhone seems perfect, except one little (or maybe not so little) detail: the price.
Over 50% of the participants thinks that the 4Gb iPhone should cost $199 or less, and only 1% think that the price should be between $300-$399.
Anyway, iPhone’s competitors had better hope it can’t “get a dial tone” – because if it does, the rest of the industry’s in for a big shakeup.
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